Godiva is considered to be one of the most widely known names when it comes to making premium chocolates. It has stood out as one of among the very best in an industry where excellence is highly valued. It has quite a history behind it, which may be the reason behind why it continues to excel in its field.
Godiva was founded in 1926 by Joseph Draps in Brussels, Belgium. Its name was derived from the legendary Lady Godiva, a medieval dame who once rode naked on a horse through town. This association seems to evoke images of sensuality, luxury and elegance to the chocolatier’s creations.
Godiva started expanding outside Belgium in 1958 when it opened its first boutique in Paris, France. It has since expanded all over the globe with over 450 Godiva stores now opened in around 80 countries.
Godiva is known for making fine luxury chocolates. But it also is known for making other products such as truffles, coffee and biscuits as among them. Aside from their regular chocolate creations, Godiva is also known to come up with signature and limited edition chocolates for those who do not settle for anything less.
- Oprah Winfrey’s Set Made of Godiva Chocolates (shoppingblog.com)
- Campaign Spotlight: Godiva Rides in a New Direction (nytimes.com)